Bloom Housing / Opportunity Case

Lansdowne Conversion – Deal Snapshot

A repositioning opportunity for ultra-affordable mixed-use housing.

Lansdowne property exterior.
View Property Listing
Asking Price R38,000,000
Erf Size 6,326 m² ~R6,007/m²
Current Rooms ~50 ~R760,000 per room
Zoning General Residential

Current Configuration

50 rooms × R2,500 = R125,000/month

Does not justify acquisition at current price.

Current 50 rooms

~R125k/month

Reworked 80–100 units

R200k–R250k/month

Commercial R50k–R150k/month
Services R20k–R60k/month
Total Potential

R270,000 – R410,000/month gross potential

Illustrative range based on density + commercial activation.

Viability Conditions

What needs to be true

  • Acquisition must be discounted or structured.
  • Unit count must increase materially.
  • Ground-floor commercial must be executed properly.
  • Conversion costs must be tightly controlled.
Core Metric ~R760,000

Price per current room.

Requires reduction or offset through density.

This asset does not work as a traditional rental play. It becomes viable only as a repositioned, mixed-use housing system, where increased density and a functional commercial layer support ultra-affordable rents.